Further, the company has a strong market image and global presence over the period of time due to uniqueness in its products and services. The major brands of the Fitbit include one, flex 2, zip, blaze, charge 2, surge, etc. The company is known for developing sensor-based wireless products and services such as tracking devices, watches, headphones, etc. The headquarters of this company is in San Francisco, California. The Fitbit Company is an American digital health and fitness brand company that was incorporated in 2007 by James Park and Eric Friedman (Crunchbase, 2021). The history of Fitbit is an inspiring tale of a vision turning into a pleasant reality. and to provide some recommendations to the company to further improve its competitive position in the market.
This assessment aims to evaluate the overall market and financial performance of Fitbit Inc. include LG Electronics, Xiaomi, Apple, Jawbone health, etc. Further, the current revenue of this company is pegged around USD 1.42 billion with an employee base of 1700 employees. Moreover, this company was acquired by Google on January 14, 2021, for $ 2.1 billion after getting regulatory approval in the US and Europe. Further, the products of Fitbit range from $ 60 to $ 250, and in 2016, the company launched the Fitbit blaze which is an exercise tracking smart fitness watch (Fast Company, 2021). Also, the Fitbit products are either wearable on the wrist or tied onto the clothes or accessories depending on the features of the products.
is to improve the physical activities and health outcomes of individuals by offering them a modern and healthy lifestyle. Further, the key aim of the products being offered by Fitbit Inc. The key products offered by this company include smartwatches, activity trackers, and other wearable devices that help its users to measure their fitness through features such as heart rate, number of steps walked, and quality of sleep. is an American consumer electronics company that was founded in 2007 in San Francisco, California.